4 REASONS WHY MASSAGE IS THE BEST HOLIDAY GIFT EVER A massage gift certificate tucked into a holiday card may seem unassuming, but the effects of this present will be powerful. People turn to massage for stress relief, pain alleviation and relaxation, and massage is appropriate for just about anyone—from healthy adults to seniors and pregnant women to athletes. Massage therapy is also safe and beneficial for people living with conditions including cancer, fibromyalgia and arthritis. This is why treating the people on your gift list to massage makes sense this holiday season. Regular massage clients will know what to look forward to, and for someone who has never.